Marketing Development Assistance (MDA)

Export promotion continues to be a major thrust area for the Government. In view of the prevailing macro economic situation with emphasis on exports and to facilitate various measures being undertaken to stimulate and diversify the country’s export trade, Marketing Development Assistance (MDA) Scheme is under operation through the Department of Commerce to support the under mentioned activities :

• Assist exporters for export promotion activities abroad
  
• Assist Export Promotion Councils (EPCs) to undertake export promotion activities for their product(s) and commodities
  
• Assist Focus export promotion programmes in specific regions abroad like FOCUS (LAC), Focus (Africa), Focus (CIS) and Focus (ASEAN +2) programmes

Market Access Initiative (MAI) Scheme

Market Access Initiative (MAl) Scheme is an Export Promotion Scheme envisaged to act as catalyst to promote India's exports on a sustained basis, during the 10th five year Plan. The scheme is devised on focus product- focus country approach basis to evolve specific strategy for specific market and specific product through market studies / survey Assistance would be provided to Export Promotion Organizations/ Trade Promotion Organizations / Exporters etc for enhancement of export through accessing new markets or through increasing the share in the existing markets Under the Scheme the level of assistance for each eligible activities has been fixed.

Participation in Trade Fairs. BSMs etc. : - Under the Scheme the assistance would be provided for participation in trade fairs / exhibitions at identified potential places abroad on Focus Country-Product basis. Participation in such fairs / exhibitions will normally be part of a comprehensive strategy .To maximize the benefits such efforts should be linked with effective publicity campaign, seminars, buyer-seller meets etc. These activities will be coordinated by the Export Promotion Councils.